El’eeté is a brand created by a woman for a woman. Through her creations the designer wants females to connect with their savage and visionary natures. She knows, all women are much like wild nature: full of strong life force, life-giving, generation raising, inventive, loyal, seeking. In fact, according to Elvira Iurova, the brand`s main mission is the adjustment of classic jewelry to a modern woman – intelligent, sensitive, deep, powerful, independent, refined — the woman who truly manifests herself in this world.

The pearls of El’eeté are out of competition. Only those natural South Sea and Akoya pearls that favorably differ in luster, shape, surface perfection, thickness of the mother-of-pearl layer, size and, of course, color undergo strict selection of the jewelry brand.

The El’eeté brand itself, defining its jewelry style, speaks of a mix of luxury, inner depth, sensuality, intelligence and innovation.
El’eeté promotes femininity and elegance as well as the perfect elaboration of the final product, attention to the details and bespoke approach to a customer.

In 2020 in the most advanced jewelry atelier of Geneva, which has been chosen after extensive research El’eeté had been born, having obtained its name from its creator, Elvira Iurova, sharing common roots with the founder.