Bell & Ross
The history of Bell & Ross begins when a team of designers and specialists in on-board instrumentation for the aeronautical sector came together around a project: to create watches perfectly adapted to professional use.
What they wanted was to establish themselves in the great Swiss watchmaking tradition while responding to the needs of men facing extreme situations. Today, aviation professionals, Formula 1® drivers and divers, among others, use Bell & Ross watches as a tool in the service of their missions. For these professionals, a watch should not only be an instrument at the service of their work, but also an ally at all times.
Today, these qualities are reflected in the brand’s three major collections: Instruments, Vintage and Experimental, which despite being very different from each other, are united by compliance with four fundamental principles: legibility, functionality, precision and tightness. Thus, each detail has its reason, its function, a technical rigor that is expressed in pure lines and timeless elegance.
The result is a collection of time instruments that become the best ally of whoever wears them, be it a pilot, diver, extreme adventurer, or a city man with a chic and urban style.
